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TireCloud Academy

Independent test evidence for the sales conversation

Short lessons inside the dealer's shop. Every figure names its test, publisher and year. The Academy also says when a budget tire is the right choice.

What you get

Learning where dealers order

Lessons appear on the dealer home page and in the shop. There is no extra login and no seminar to travel to.

Independent evidence

Tests come from independent organisations and the trade press. Manufacturers support reach in the trade. They have no influence on Academy content.

Premium and budget, fairly compared

The Academy shows where the difference is measurable, and when a budget tire is the right choice.

Points for learning

Points for finished lessons can be used in shop promotions. You see who took part.

Questions about the Academy

What are the Academy comparisons based on?

On tests by independent third parties from the trade press and test organisations. Every figure names the test, the publisher and the year. The Academy compares premium and budget tires and also says when a budget tire is the right choice.