Whitepaper
Tire data that sells: what a wholesaler shop must know about every tire
Why complete, current tire data decides whether dealers find, compare and order in your shop, and how to get there without a data project of your own.
What you will learn
Whitepaper, 4 pages, PDF
- Which fields a dealer needs to find the right tire: dimensions, load and speed index, EU label, OE markings and DOT
- Where tire data comes from (EPREL, manufacturer APIs, file imports) and where it typically has gaps
- Who owns which field: why price, stock and article number stay in your ERP
- How to measure data quality: match rate, empty fields and searches without a result
- A staged plan from today’s article list to a complete catalogue
Step 1 of 2
Why this paper
A dealer who searches for a size and finds three tires without a label, without an image and without a load index does not order online. He calls. Most wholesale shops do not fail on the software. They fail on the data behind it.
This paper describes what a tire record must contain so that dealers can search, compare and decide on their own, and how a wholesaler gets there without building and maintaining a data team.
Who it is for
- Managing directors and heads of sales who decide on a B2B shop
- Product and category managers who maintain article data today
- IT leads who connect the ERP to a shop
What the paper covers
- The search: how dealers look for tires and which fields each search needs
- The record: technical data, EU label, OE and DOT, images, test results and datasheets
- The sources: EPREL, manufacturer APIs and file imports, and what each delivers
- Ownership: rules for which value wins when sources disagree
- Measurement: three numbers that show the state of your catalogue
- The plan: from your article list to a complete catalogue in stages